For 10 years I ran my own social media agency and learned one thing: if the brand story doesn't resonate, no social media strategy can fix it.
That's what led me upsteam. Today, I combine creative strategy, copywriting, and a decade of experience helping brands earn attention. My background in distribution means I don't just define strategic direction and generate ideas — I understand how people discover, share, and engage with them.
This combination of strategic thinking, creativity, and hands-on digital experience has earned industry recognition, including a D&AD New Blood Pencil for a social-first campaign.
That's what led me upsteam. Today, I combine creative strategy, copywriting, and a decade of experience helping brands earn attention. My background in distribution means I don't just define strategic direction and generate ideas — I understand how people discover, share, and engage with them.
This combination of strategic thinking, creativity, and hands-on digital experience has earned industry recognition, including a D&AD New Blood Pencil for a social-first campaign.
FROM AGENCY OWNER TO
AWARD-WINNING STRATEGIST
Education
Miami Ad School Europe,
Copywriting and concepting
Copywriting and concepting
NOVA IMS Lisbon,
Digital Marketing
Digital Marketing
Kazan State University,
Journalism
Journalism
Experience
2017–
Present
Present
2022–2023
2026
2025
2015–2017
Bestteller
social media agency, Founder
social media agency, Founder
BETC
Creative copywriter, internship
Creative copywriter, internship
INNOCEAN
Creative strategist, internship
Creative strategist, internship
Mediator PR agency,
Head of Social Media
Head of Social Media
Airsiders,
Brand Manager
Brand Manager
Languages
English
Russian
Portuguese
some random facts about me
