A Berlin-based creative strategist with strong expertise in digital channels.
In my work I show that a truthful human insight and a deep understanding of the current cultural moment have a direct connection to ROI.
I have an unusual background: I went from PR to digital marketing to founding a social media agency — learning every channel from the inside before stepping back to orchestrate the whole picture as a strategist.
What I've learned: it's never about hacks, algorithms, or shortcuts. A relevant human insight and a genuine understanding of culture deliver results that meet and exceed business KPIs.
Creativity backed by data-steered strategy is game-changing. Fluent in both — I make the link between creative and business teams seamless.
In my work I show that a truthful human insight and a deep understanding of the current cultural moment have a direct connection to ROI.
I have an unusual background: I went from PR to digital marketing to founding a social media agency — learning every channel from the inside before stepping back to orchestrate the whole picture as a strategist.
What I've learned: it's never about hacks, algorithms, or shortcuts. A relevant human insight and a genuine understanding of culture deliver results that meet and exceed business KPIs.
Creativity backed by data-steered strategy is game-changing. Fluent in both — I make the link between creative and business teams seamless.
Education
2025–2026
2016–2017
2004–2010
Miami Ad School Europe,
Copywriting and concepting
Copywriting and concepting
NOVA IMS Lisbon,
Digital Marketing
Digital Marketing
Kazan State University,
Journalism
Journalism
Experience
2017–Present
2022–2023
2026
2025
2015–2017
Bestteller social media agency, Founder
BETC
Creative copywriter, internship
Creative copywriter, internship
INNOCEAN
Creative strategist, internship
Creative strategist, internship
Mediator PR agency,
Head of Social Media
Head of Social Media
Airsiders,
Digital Marketing Manager
Digital Marketing Manager
Languages
English
Russian
Portuguese
