APPLE

DEFUSING TUNES

MY ROLE:

Concept
CW

The consequences of a raised voice at home are bigger than we used to think. Children who are yelled at are more prone to depression in later years, and couples who fight often are more likely to divorce. It’s hard to control emotions, especially when the pressure of modern life seeps into our homes and spills over as a rude word or a scream.

We leveraged scientific research on music-evoked memories to hack the fight. A new Siri feature stops conflict in seconds — simply by playing the right song.

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