I started where most brand stories end up — in the feed. Running a social media agency taught me what makes people stop, engage, share, come back. But the longer I worked at the execution level, the more I realised — if the brand story doesn’t resonate, a smart social media strategy can’t fix this. I wanted to be at the beginning of the story, not the distribution of it.
I entered Miami Ad School and it just clicked. Creative strategy frameworks paired with years of building communities and creating viral content work magic. I know what brand story will resonate with culture and how to distribute it for the biggest organic coverage and engagement.
My founding experience still shines through: proactivity, full ownership of outcomes, a genuine understanding of what a client needs to say yes, efficient cross-team communication, and the ability to deal with constant change and uncertainty without breaking a sweat.
I entered Miami Ad School and it just clicked. Creative strategy frameworks paired with years of building communities and creating viral content work magic. I know what brand story will resonate with culture and how to distribute it for the biggest organic coverage and engagement.
My founding experience still shines through: proactivity, full ownership of outcomes, a genuine understanding of what a client needs to say yes, efficient cross-team communication, and the ability to deal with constant change and uncertainty without breaking a sweat.
FROM AGENCY OWNER TO
FULL-TIME CREATIVE
STRATEGIST
Education
2025–2026
2016–2017
2004–2010
Miami Ad School Europe,
Copywriting and concepting
Copywriting and concepting
NOVA IMS Lisbon,
Digital Marketing
Digital Marketing
Kazan State University,
Journalism
Journalism
Experience
2017–
Present
Present
2022–2023
2026
2025
2015–2017
Bestteller
social media agency, Founder
social media agency, Founder
BETC
Creative copywriter, internship
Creative copywriter, internship
INNOCEAN
Creative strategist, internship
Creative strategist, internship
Mediator PR agency,
Head of Social Media
Head of Social Media
Airsiders,
Digital Marketing Manager
Digital Marketing Manager
Languages
English
Russian
Portuguese
Often cry at the opera or when I see something really beautiful
07
Sang at karaoke exactly once. It was a killer show
06
Have an archive of vintage designer furniture and clothes
05
I grow gigantic plants
04
Left Lisbon because it was too nice and sunny and not challenging enough
08
Live in Berlin and have never been to Berghain
03
Graduated from art school and paint sometimes
01
Facts about me:
Organised an event on a private island for 300 VIPs with a team of 3 people
02
