The only attention worth having is the attention people choose to give.
I’m a social-first strategist and creative focused on earned attention. I scroll with intent and keep field notes, spotting the bigger shifts behind small signals. Then I match them with a brand’s truth, make unexpected connections, and use what I know about digital channels to build bold ideas that spread further than any media budget could take them.
That’s how Cunt Say It won a D&AD Yellow Pencil and was featured alongside Chanel and Nike, and how one early-spotted shift tripled a Berlin lifestyle magazine’s social engagement in a month.
I bring nine years of running my own social media agency and a background in PR and journalism. As a founder, I learned that an idea that doesn’t move the business is a bad idea.
D&AD New Blood Yellow Pencil ’26 | 4× ADC Europe finalist ’26
I’m a social-first strategist and creative focused on earned attention. I scroll with intent and keep field notes, spotting the bigger shifts behind small signals. Then I match them with a brand’s truth, make unexpected connections, and use what I know about digital channels to build bold ideas that spread further than any media budget could take them.
That’s how Cunt Say It won a D&AD Yellow Pencil and was featured alongside Chanel and Nike, and how one early-spotted shift tripled a Berlin lifestyle magazine’s social engagement in a month.
I bring nine years of running my own social media agency and a background in PR and journalism. As a founder, I learned that an idea that doesn’t move the business is a bad idea.
D&AD New Blood Yellow Pencil ’26 | 4× ADC Europe finalist ’26
AWARD-WINNING IDEAS BUILT TO SPREAD AND TO SELL
Education
Miami Ad School Europe,
Copywriting and concepting
Copywriting and concepting
NOVA IMS Lisbon,
Digital Marketing
Digital Marketing
Kazan State University,
Journalism
Journalism
Experience
2017–
Present
Present
2022–2023
2026
2025
2015–2017
Bestteller
social media agency, Founder
social media agency, Founder
BETC
Creative copywriter
Creative copywriter
INNOCEAN
Creative strategist
Creative strategist
Mediator PR agency,
Head of Social Media
Head of Social Media
Airsiders,
Brand Manager
Brand Manager
Languages
English
Russian
Portuguese
some random facts about me
