CITY OF BERLIN
OOH CAMPAIGN
MY ROLE:
Concept
CW
CW
Berlin has a reputation.
Edgy. Spooky. A place where people escape into 48-hour parties, chasing shadows to forget generational scars. At least, that’s the story the rest of Europe tells about Berlin.
But the city is more than its nightlife myth.
Yes, Berlin will always welcome those drawn to its darker side. But it also holds countless other worlds.
This campaign is an invitation to look past the clichés, to see the city in a new light,
to discover Berlin beyond Berlin.
Edgy. Spooky. A place where people escape into 48-hour parties, chasing shadows to forget generational scars. At least, that’s the story the rest of Europe tells about Berlin.
But the city is more than its nightlife myth.
Yes, Berlin will always welcome those drawn to its darker side. But it also holds countless other worlds.
This campaign is an invitation to look past the clichés, to see the city in a new light,
to discover Berlin beyond Berlin.
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