MUBI
SEEN IT ALL?
MY ROLE:
Strategy
Concept
CW
Concept
CW
Indie movies are weird.
Indie movies are for those who get it.
But are they?
Today, people are drained. Stuck in adulthood. Scrolling through endless loops of the same old content. Algorithms dull the senses.
And people crave something raw, unprocessed, unexpected.Something indie films have always carried.
A deep dive into current social challenges, profound human cravings, and brand explorations turned into an exciting and groundbreaking campaign.
Indie movies are for those who get it.
But are they?
Today, people are drained. Stuck in adulthood. Scrolling through endless loops of the same old content. Algorithms dull the senses.
And people crave something raw, unprocessed, unexpected.Something indie films have always carried.
A deep dive into current social challenges, profound human cravings, and brand explorations turned into an exciting and groundbreaking campaign.
RESEARCH
We looked into the brand*....
Bullseye framework for MUBI
We looked
into people*...
*Personas
STRATEGY
PROBLEM
INSIGHT
STRATEGY
People think they’ve seen it all and that indie movies have nothing new to offer
Sameness numbs, people seek a break from the ordinary
EDGE
Indie movies can expand consciousness
Indie movies take you somewhere your own mind never could
EXECUTION
OOH
Targeted socials
