CUNT SAY IT

Censhership

Women's health content on socials is routinely banned because algorithms mistake clinical language for explicit content.

Platforms ban the word "vagina" in health content, but comedy sketches with the word "cunt" go viral. The bias is built into the system: health gets banned, profanity gets boosted.

So we swapped one for the other. Cunt Say It replaced the censored word with the one platforms let through. Across OOH, a rewritten scientific white paper and a creator-led movement, women posted health content using "cunt" instead of "vagina", bringing algorithmic bias into the spotlight.

The campaign won a D&AD New Blood Yellow Pencil in 2026 and was featured by the industry magazine alongside Chanel and Nike, the first student campaign ever to make that list, and shared by creators worldwide.