I AM PLASTIC FREE
THE SHOCKING DIET OF EARLY HUMANS
MY ROLE:
Concept
CW
CW
TEAM:
Art Director: Tanner Armstrong
I Am Plastic Free, a Hamburg-based startup producing plastic-free disposables for hospitality, needed to raise awareness beyond the already converted.
But plastic pollution is an issue people have heard too many times.
Overexposed, it has faded into background noise—something distant, normalized, easy to ignore. It’s been around for so long that it no longer feels urgent.
To make it matter again, we needed a different perspective—from the future.
But plastic pollution is an issue people have heard too many times.
Overexposed, it has faded into background noise—something distant, normalized, easy to ignore. It’s been around for so long that it no longer feels urgent.
To make it matter again, we needed a different perspective—from the future.
