DANONE

SOCIAL MEDIA CONTENT

MY ROLE:

Concept
CW

The brand wanted a quick and witty response to the Japanese cheesecake hype on social media. By leveraging a trend within a trend — Japanese cheesecake and 2016 nostalgia — and bringing back one of Danone’s iconic products from 2016, we showed that Danone is the ultimate leader in the category, one that was trendy long before TikTok picked it up.